Turning Place Into Story

Turning Place Into Story is a creative partnership between Mike Schneider and Adam Clark, built on more than 50 years of combined experience across mountain resorts, action sports, travel, and destination storytelling. Our work is earned, not theoretical—shaped by seasons on snow, early mornings, late nights, and a deep respect for mountain culture.

Adam captures the mountains as they truly are—light, weather, terrain, and people—creating imagery that feels honest, timeless, and unforced.

Mike brings an insider’s understanding of resort operations, culture, community, and commerce, translating that perspective into strategic stories that resonate with real guests and endure beyond a single season.

Together, we create content and campaigns for the world’s leading brands and destinations.

resort travel marketing
A black and white mountain landscape with a hiker standing on a ridge, with mountains and clouds in the background. Overlaid text reads 'The Journey' and a numbered list of eight topics.
Close-up of a person wearing mountain sports goggles and a helmet, smiling, with text overlay about mountain experience, brands, athletics, and storytelling.
Black and white photograph of snow-covered mountains with two people standing on a small hilltop, with large bold text in the foreground reading 'Turning Place into Story' and three numbered sections with descriptive text.
Snow-covered mountain with a ski lift and trees, moon in the sky, and blue tint.
Two skiers descending a snow-covered mountain slope with a scenic view of distant mountains and a clear blue sky.
An aerial view of a person skiing on snow, with a snow-covered bush and rocks nearby.
A skier descending a snowy mountain slope, kicking up a spray of snow against a clear blue sky, framed by snow-covered trees.
A snowy forest landscape with tall trees covered in snow and snow-covered ground. The words 'Thank You' are written in bold black letters across the middle of the image.