Turning Place Into Story

Turning Place Into Story is a creative partnership between Mike Schneider and Adam Clark, built on more than 50 years of combined experience across mountain resorts, action sports, travel, and destination storytelling. Our work is earned, not theoretical—shaped by seasons on snow, early mornings, late nights, and a deep respect for mountain culture.

Adam captures the mountains as they truly are—light, weather, terrain, and people—creating imagery that feels honest, timeless, and unforced.

Mike brings an insider’s understanding of resort operations, culture, community, and commerce, translating that perspective into strategic stories that resonate with real guests and endure beyond a single season.

Together, we create content and campaigns for the world’s leading brands and destinations.