From Garage to Global

From Garage to Global:
Why Brand Still Matters More Than Ever

I’ve launched brands out of basements, garages, and late-night kitchen table sessions. I’ve watched some of them catch fire, and I’ve watched others burn out.

What separates the two?
Brand. Always brand.

Not a logo. Not a tagline. Not hype.
But a real story.
A clear reason to exist.
A vibe you feel before you even touch the product.

In 2025, with AI-generated everything, VC-funded clones, and copycat culture at an all-time high—brand matters more than ever.

And not just the outside-facing stuff, but what’s under the hood. Your beliefs. Your people. Your voice. Your WHY.

At Transit Group, we don’t build “brands” in a traditional sense—we help shape belief systems that people want to be part of. Whether it’s a new snow ski brand, a heritage moto company entering the US, or a scrappy sock startup built on art and rebellion… we build brands with soul.

Because when the hype fades, soul sticks.

Stay weird. Stay wild. And make sure your brand actually means something.

— Schneider