MAKE SHIT LAST

Written By Mike Schneider

This is Dora the Explora, a 1994 Ford Explorer. Hand-me-down from my grandpa. Towed behind a motorhome. Driven by all three of my teenage kids. Still making ski days happen at Alta.

We take pride in keeping things alive, because what lasts usually means something.

Same goes for brands.


Build products, stories, and relationships that can take miles, mistakes, and multiple generations of ownership. Trends fade. Flash fades. What’s built with care scales longer.

Transit Group is about helping brands make shit that lasts.

-Schneider

Mike Schneider
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A “Brand Exercise”