A “Brand Exercise”

Had some fun experimenting with this —Started at 2AM and had a fully functioning brand later that same day — brand messaging, ethos, a small library of imagery, IG page, e-comm live, 3rd-party sourcing + fulfillment partner dialed… and sold a t-shirt. All by 4PM.

The name is something I’ve been referencing (half jokingly) for nearly 20 years, back to the Alta ski bum days when we’d say we were on the “Pro Leisure Tour.”

And of course, had to turn to @jasoneichhorst for the identity package. Thanks for tolerating me, J.

This was a super fun exercise over holiday break. A reminder of how fast an idea can turn real when you just start.

Happy New Year!
-Schneider